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Gig Economy
Task Rabbite
Task Rabbite
Task Rabbite
Task Rabbite
Taskrabbite is a case study created as a course project to address user experience issues with rating system within the TaskRabbit app, a platform for gig freelancing.
Taskrabbite is a case study created as a course project to address user experience issues with rating system within the TaskRabbit app, a platform for gig freelancing.
Industry
Industry
Gig Economy
smart pillbox with companion application
Deliverable
Deliverable
Application Redesign
smart pillbox with companion application
Team
Team
1 graphic Designer, 3 UX Designers
Group project of 3 UX Designers, 1 Graphic Designer
Timeline
Timeline
Oct 2023
Oct 23 - Nov 23
Problem Sattement
TaskRabbit, a leading platform in the gig freelancing industry, faces significant issues with its current system for evaluating freelancers. The existing rating and review process is often inconsistent, biased, and lacks clarity, making it difficult for clients to make informed decisions and for freelancers to showcase their growth. This project aims to address these problems by redesigning the rating and review system to be more transparent, objective, and constructive. The goal is to create a more reliable evaluation process that empowers freelancers to demonstrate their improvement over time and provides clients with clearer, more accurate information to guide their decisions.
My role
I collaborated in the secondary research, ideation, design process (including wireframing, high-fidelity design, and prototyping), and user testing.
Problem Sattement
TaskRabbit, a leading platform in the gig freelancing industry, faces significant issues with its current system for evaluating freelancers. The existing rating and review process is often inconsistent, biased, and lacks clarity, making it difficult for clients to make informed decisions and for freelancers to showcase their growth. This project aims to address these problems by redesigning the rating and review system to be more transparent, objective, and constructive. The goal is to create a more reliable evaluation process that empowers freelancers to demonstrate their improvement over time and provides clients with clearer, more accurate information to guide their decisions.
My role
I collaborated in the secondary research, ideation, design process (including wireframing, high-fidelity design, and prototyping), and user testing.
Problem Sattement
TaskRabbit, a leading platform in the gig freelancing industry, faces significant issues with its current system for evaluating freelancers. The existing rating and review process is often inconsistent, biased, and lacks clarity, making it difficult for clients to make informed decisions and for freelancers to showcase their growth. This project aims to address these problems by redesigning the rating and review system to be more transparent, objective, and constructive. The goal is to create a more reliable evaluation process that empowers freelancers to demonstrate their improvement over time and provides clients with clearer, more accurate information to guide their decisions.
My role
I collaborated in the secondary research, ideation, design process (including wireframing, high-fidelity design, and prototyping), and user testing.
Process
Process
Process
Process
Research and problem identification
Research and problem identification
Ideation and wireframing
Ideation and wireframing
Useability testing and reiteration
Useability testing and reiteration
High fidelity and Prototyping
High fidelity and Prototyping
Secondary Research
Secondary research was conducted by reviewing user feedback on app stores and TaskRabbit, as well as analyzing discussions in public forums. Features of popular freelancing platforms were examined to identify common issues and effective practices in freelancer evaluation and support.
Secondary Research
Secondary research was conducted by reviewing user feedback on app stores and TaskRabbit, as well as analyzing discussions in public forums. Features of popular freelancing platforms were examined to identify common issues and effective practices in freelancer evaluation and support.
Secondary Research
Secondary research was conducted by reviewing user feedback on app stores and TaskRabbit, as well as analyzing discussions in public forums. Features of popular freelancing platforms were examined to identify common issues and effective practices in freelancer evaluation and support.
01
5-star rating systems
The five-star rating system is very subjective
People from different generations and demographics have different expectations leading to different ratings
Different meaning to each user (some keep 5 star for exceptional work, some consider it as satisfying)
Less accurate or reliable ratings due to low accountibility and detailed review
It's difficult to distinguish between items with same ratings
A quantitative only metric
02
Tasker Pain points
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Client Concerns
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
5-star rating systems
The five-star rating system is very subjective
People from different generations and demographics have different expectations leading to different ratings
Different meaning to each user (some keep 5 star for exceptional work, some consider it as satisfying)
Less accurate or reliable ratings due to low accountibility and detailed review
It's difficult to distinguish between items with same ratings
A quantitative only metric
02
Tasker Pain points
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Client Concerns
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
5-star rating systems
The five-star rating system is very subjective
People from different generations and demographics have different expectations leading to different ratings
Different meaning to each user (some keep 5 star for exceptional work, some consider it as satisfying)
Less accurate or reliable ratings due to low accountibility and detailed review
It's difficult to distinguish between items with same ratings
A quantitative only metric
02
Tasker Pain points
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Client Concerns
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Primary Research
Primary research was conducted through six semi-structured interviews—three with freelancers and three with clients—to gather broad and creative perspectives. Key goals were identified to explore perceptions of fairness, effectiveness, and transparency in current freelancer evaluation systems, as well as to uncover challenges and expectations from both sides.
Primary Research
Primary research was conducted through six semi-structured interviews—three with freelancers and three with clients—to gather broad and creative perspectives. Key goals were identified to explore perceptions of fairness, effectiveness, and transparency in current freelancer evaluation systems, as well as to uncover challenges and expectations from both sides.
Primary Research
Primary research was conducted through six semi-structured interviews—three with freelancers and three with clients—to gather broad and creative perspectives. Key goals were identified to explore perceptions of fairness, effectiveness, and transparency in current freelancer evaluation systems, as well as to uncover challenges and expectations from both sides.
New Features
New Features
New Features
New Features
Problem overview
TaskRabbite lists taskers by price, rating, and completed tasks.
Many taskers are similar, making selection time-consuming.
Customers prioritize different qualities, such as:
Cleanliness
Speed
Communication and politeness
etc
Design Solution:
The new design introduces categorized features for taskers, based on the most frequently selected qualities from previous customer ratings.
Problem overview
TaskRabbite lists taskers by price, rating, and completed tasks.
Many taskers are similar, making selection time-consuming.
Customers prioritize different qualities, such as:
Cleanliness
Speed
Communication and politeness
etc
Design Solution:
The new design introduces categorized features for taskers, based on the most frequently selected qualities from previous customer ratings.
Problem overview
TaskRabbite lists taskers by price, rating, and completed tasks.
Many taskers are similar, making selection time-consuming.
Customers prioritize different qualities, such as:
Cleanliness
Speed
Communication and politeness
etc
Design Solution:
The new design introduces categorized features for taskers, based on the most frequently selected qualities from previous customer ratings.
before
After
Problem overview
While TaskRabbite allows taskers to find customers, images alone may not fully showcase their skills.
Some comments only show ratings, with no context linking them to the images or the specific service. This can lead to misinterpretation, especially when a tasker performs well but receives a lower rating due to high customer expectations.
Design Solution:
The new design introduces videos alongside photos to better demonstrate a tasker's abilities.
Each image and video is now linked to a specific comment and rating (if applicable).
Problem overview
While TaskRabbite allows taskers to find customers, images alone may not fully showcase their skills.
Some comments only show ratings, with no context linking them to the images or the specific service. This can lead to misinterpretation, especially when a tasker performs well but receives a lower rating due to high customer expectations.
Design Solution:
The new design introduces videos alongside photos to better demonstrate a tasker's abilities.
Each image and video is now linked to a specific comment and rating (if applicable).
Problem overview
While TaskRabbite allows taskers to find customers, images alone may not fully showcase their skills.
Some comments only show ratings, with no context linking them to the images or the specific service. This can lead to misinterpretation, especially when a tasker performs well but receives a lower rating due to high customer expectations.
Design Solution:
The new design introduces videos alongside photos to better demonstrate a tasker's abilities.
Each image and video is now linked to a specific comment and rating (if applicable).
before
After
Problem overview
The 5-star rating system lacks sufficient detail, with many users leaving comment sections empty, especially for lower ratings, leading to confusion.
Some customers give low ratings due to personal problems with the tasker.
Design Solution:
The new rating system requires raters to select qualities based on their given star (positive qualities for 5 stars, negative and positive for 4-0 stars), ensuring a qualitative comment.
Low ratings require approval of a video uploaded by the tasker from the service process for further verification, preventing unsubstantiated bad ratings.
Problem overview
The 5-star rating system lacks sufficient detail, with many users leaving comment sections empty, especially for lower ratings, leading to confusion.
Some customers give low ratings due to personal problems with the tasker.
Design Solution:
The new rating system requires raters to select qualities based on their given star (positive qualities for 5 stars, negative and positive for 4-0 stars), ensuring a qualitative comment.
Low ratings require approval of a video uploaded by the tasker from the service process for further verification, preventing unsubstantiated bad ratings.
Problem overview
The 5-star rating system lacks sufficient detail, with many users leaving comment sections empty, especially for lower ratings, leading to confusion.
Some customers give low ratings due to personal problems with the tasker.
Design Solution:
The new rating system requires raters to select qualities based on their given star (positive qualities for 5 stars, negative and positive for 4-0 stars), ensuring a qualitative comment.
Low ratings require approval of a video uploaded by the tasker from the service process for further verification, preventing unsubstantiated bad ratings.
What I learned
This project that I worked in a team helped me to first expand my soft skills like
What I learned
This project that I worked in a team helped me to first expand my soft skills like
What I learned
This project that I worked in a team helped me to first expand my soft skills like
What I learned
This project that I worked in a team helped me to first expand my soft skills like
Golnaz Safari - Visual Communication Designer
Driven by Creativity
– Let's Explore How My Work Can Add Value to Your Team! your next big idea?
Golnaz Safari - Visual Communication Designer
Driven by Creativity
– Let's Explore How My Work Can Add Value to Your Team! your next big idea?
Goran Babarogic
Driven by Creativity
– Let's Explore How My Work Can Add Value to Your Team! your next big idea?
Nicey © 2024. Designed by Goran Babarogic
Nicey © 2024. Designed by Goran Babarogic