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Golnaz Safari

Golnaz Safari

Golnaz Safari

Golnaz Safari

Zaya is not just a nostalgic tribute—it is a movement to preserve cultural identity and encourage active social interaction in a modern context.

Zaya is not just a nostalgic tribute—it is a movement to preserve cultural identity and encourage active social interaction in a modern context.

Industry

Industry

Industry

Industry

Marketing

Marketing

Marketing

smart pillbox with companion application

Deliverable

Deliverable

Deliverable

Deliverable

Branding

Branding

Branding

smart pillbox with companion application

Team

Team

Team

Team

Solo Project

Solo Project

Solo Project

Group project of 3 UX Designers, 1 Graphic Designer

Timeline

Timeline

Timeline

Timeline

Feb 2022 - Mar 2022

Feb 2022 - Mar 2022

Feb 2022 - Mar 2022

Oct 23 - Nov 23

Project Overview

during the last year of my studies I decided to combine all my knowledge I have gained throughout my bachelor degree and design my own brand. due to my nationality, I was inspired by persian art when creating its fundamental part, the logo, and the following steps developed based on that.

Problem Sattement

  • When promoting my works, I myself did not have a well-designed brand to introduce myself with.

Goals

  • Building an eye-catching brand to attract more customers.

Project Overview

during the last year of my studies I decided to combine all my knowledge I have gained throughout my bachelor degree and design my own brand. due to my nationality, I was inspired by persian art when creating its fundamental part, the logo, and the following steps developed based on that.

Problem Sattement

  • When promoting my works, I myself did not have a well-designed brand to introduce myself with.

Goals

  • Building an eye-catching brand to attract more customers.

Project Overview

during the last year of my studies I decided to combine all my knowledge I have gained throughout my bachelor degree and design my own brand. due to my nationality, I was inspired by persian art when creating its fundamental part, the logo, and the following steps developed based on that.

Problem Sattement

  • When promoting my works, I myself did not have a well-designed brand to introduce myself with.

Goals

  • Building an eye-catching brand to attract more customers.

#FFC40C

Primary Color

#1A3764

Primary Color

#FFF3D0

Secondary Color

#DOD7E1

Secondary Color

#FFF3D0

Secondary Color

#DOD7E1

Secondary Color

#FFC40C

Primary Color

#1A3764

Primary Color

Typeface

ZAYA is an Iranian name means Generative which represents the main work

of evolving old dying game to new modern ones.

ZAYA is an Iranian name means Generative which represents the main work

of evolving old dying game to new modern ones.

ZAYA is an Iranian name means Generative which represents the main work

of evolving old dying game to new modern ones.

ZAYA is an Iranian name means Generative which represents the main work

of evolving old dying game to new modern ones.

Logo

Branding

Personas

Iranian 40 years Female

House keeper, Mother

Tehran, Iran

Frustrations:

  • Kids are always on their phones

  • Lack of attractive plan for more time together

  • Missing old days playing with neigbours in the street

Needs:

  • Bring your children together with a fun well-designed indoor game

  • Play similar games to Old-school ones

Golas:

  • Keep children away from the internet

  • Enjoy playing

Frustrations:

  • Kids are always on their phones

  • Lack of attractive plan for more time together

  • Missing old days playing with neigbours in the street

Needs:

  • Bring your children together with a fun well-designed indoor game

  • Play similar games to Old-school ones

Golas:

  • Keep children away from the internet

  • Enjoy playing

Iranian 23 years Male

Immigrant, Student

Trento, Canada

Frustrations:

  • Incapable of playing indoor with a small house

  • Lack of knowledge of Iran’s culture and games

  • Experiencing culture shock

Needs:

  • Portable games taking up less space

  • Conveniently learn about Iran traditions

  • Feel more at home by sharing Iranian culture with foreigners

Golas:

  • Communicate with foreigners

  • Present Iran’s culture to others

Frustrations:

  • Incapable of playing indoor with a small house

  • Lack of knowledge of Iran’s culture and games

  • Experiencing culture shock

Needs:

  • Portable games taking up less space

  • Conveniently learn about Iran traditions

  • Feel more at home by sharing Iranian culture with foreigners

Golas:

  • Communicate with foreigners

  • Present Iran’s culture to others

Personas

Iranian 40 years Female

House keeper, Mother

Tehran, Iran

Iranian 40 years Female

House keeper, Mother

Tehran, Iran

Iranian 40 years Female

House keeper, Mother

Tehran, Iran

Iranian 40 years Female

House keeper, Mother

Tehran, Iran

Frustrations:

  • Kids are always on their phones

  • Lack of attractive plan for more time together

  • Missing old days playing with neigbours in the street

Needs:

  • Bring your children together with a fun well-designed indoor game

  • Play similar games to Old-school ones

Golas:

  • Keep children away from the internet

  • Enjoy playing

Frustrations:

  • Kids are always on their phones

  • Lack of attractive plan for more time together

  • Missing old days playing with neigbours in the street

Needs:

  • Bring your children together with a fun well-designed indoor game

  • Play similar games to Old-school ones

Golas:

  • Keep children away from the internet

  • Enjoy playing

Frustrations:

  • Kids are always on their phones

  • Lack of attractive plan for more time together

  • Missing old days playing with neigbours in the street

Needs:

  • Bring your children together with a fun well-designed indoor game

  • Play similar games to Old-school ones

Golas:

  • Keep children away from the internet

  • Enjoy playing

Frustrations:

  • Kids are always on their phones

  • Lack of attractive plan for more time together

  • Missing old days playing with neigbours in the street

Needs:

  • Bring your children together with a fun well-designed indoor game

  • Play similar games to Old-school ones

Golas:

  • Keep children away from the internet

  • Enjoy playing

Iranian 23 years Male

Immigrant, Student

Trento, Canada

Iranian 23 years Male

Immigrant, Student

Trento, Canada

Iranian 23 years Male

Immigrant, Student

Trento, Canada

Iranian 23 years Male

Immigrant, Student

Trento, Canada

Frustrations:

  • Incapable of playing indoor with a small house

  • Lack of knowledge of Iran’s culture and games

  • Experiencing culture shock

Needs:

  • Portable games taking up less space

  • Conveniently learn about Iran traditions

  • Feel more at home by sharing Iranian culture with foreigners

Golas:

  • Communicate with foreigners

  • Present Iran’s culture to others

Frustrations:

  • Incapable of playing indoor with a small house

  • Lack of knowledge of Iran’s culture and games

  • Experiencing culture shock

Needs:

  • Portable games taking up less space

  • Conveniently learn about Iran traditions

  • Feel more at home by sharing Iranian culture with foreigners

Golas:

  • Communicate with foreigners

  • Present Iran’s culture to others

Frustrations:

  • Incapable of playing indoor with a small house

  • Lack of knowledge of Iran’s culture and games

  • Experiencing culture shock

Needs:

  • Portable games taking up less space

  • Conveniently learn about Iran traditions

  • Feel more at home by sharing Iranian culture with foreigners

Golas:

  • Communicate with foreigners

  • Present Iran’s culture to others

Frustrations:

  • Incapable of playing indoor with a small house

  • Lack of knowledge of Iran’s culture and games

  • Experiencing culture shock

Needs:

  • Portable games taking up less space

  • Conveniently learn about Iran traditions

  • Feel more at home by sharing Iranian culture with foreigners

Golas:

  • Communicate with foreigners

  • Present Iran’s culture to others

Poster Designs for Campains

Packaging

UI UX Design

What I learned

This project that I worked in a team helped me to first expand my soft skills like


What I learned

This project that I worked in a team helped me to first expand my soft skills like


What I learned

This project that I worked in a team helped me to first expand my soft skills like


What I learned

This project that I worked in a team helped me to first expand my soft skills like


Golnaz Safari - Visual Communication Designer

– Let's Explore How My Work Can Add Value to Your Team!

Golnaz Safari - Visual Communication Designer

– Let's Explore How My Work Can Add Value to Your Team!

Golnaz Safari - Visual Communication Designer

– Let's Explore How My Work Can Add Value to Your Team!

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