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Golnaz Safari
Golnaz Safari
Golnaz Safari
Golnaz Safari
Zaya is not just a nostalgic tribute—it is a movement to preserve cultural identity and encourage active social interaction in a modern context.
Zaya is not just a nostalgic tribute—it is a movement to preserve cultural identity and encourage active social interaction in a modern context.
Industry
Industry
Industry
Industry
Marketing
Marketing
Marketing
smart pillbox with companion application
Deliverable
Deliverable
Deliverable
Deliverable
Branding
Branding
Branding
smart pillbox with companion application
Team
Team
Team
Team
Solo Project
Solo Project
Solo Project
Group project of 3 UX Designers, 1 Graphic Designer
Timeline
Timeline
Timeline
Timeline
Feb 2022 - Mar 2022
Feb 2022 - Mar 2022
Feb 2022 - Mar 2022
Oct 23 - Nov 23
Project Overview
during the last year of my studies I decided to combine all my knowledge I have gained throughout my bachelor degree and design my own brand. due to my nationality, I was inspired by persian art when creating its fundamental part, the logo, and the following steps developed based on that.
Problem Sattement
When promoting my works, I myself did not have a well-designed brand to introduce myself with.
Goals
Building an eye-catching brand to attract more customers.
Project Overview
during the last year of my studies I decided to combine all my knowledge I have gained throughout my bachelor degree and design my own brand. due to my nationality, I was inspired by persian art when creating its fundamental part, the logo, and the following steps developed based on that.
Problem Sattement
When promoting my works, I myself did not have a well-designed brand to introduce myself with.
Goals
Building an eye-catching brand to attract more customers.
Project Overview
during the last year of my studies I decided to combine all my knowledge I have gained throughout my bachelor degree and design my own brand. due to my nationality, I was inspired by persian art when creating its fundamental part, the logo, and the following steps developed based on that.
Problem Sattement
When promoting my works, I myself did not have a well-designed brand to introduce myself with.
Goals
Building an eye-catching brand to attract more customers.
#FFC40C
Primary Color
#1A3764
Primary Color
#FFF3D0
Secondary Color
#DOD7E1
Secondary Color
#FFF3D0
Secondary Color
#DOD7E1
Secondary Color
#FFC40C
Primary Color
#1A3764
Primary Color
Typeface
ZAYA is an Iranian name means Generative which represents the main work
of evolving old dying game to new modern ones.
ZAYA is an Iranian name means Generative which represents the main work
of evolving old dying game to new modern ones.
ZAYA is an Iranian name means Generative which represents the main work
of evolving old dying game to new modern ones.
ZAYA is an Iranian name means Generative which represents the main work
of evolving old dying game to new modern ones.
Logo
Branding
Personas
Iranian 40 years Female
House keeper, Mother
Tehran, Iran
Frustrations:
Kids are always on their phones
Lack of attractive plan for more time together
Missing old days playing with neigbours in the street
Needs:
Bring your children together with a fun well-designed indoor game
Play similar games to Old-school ones
Golas:
Keep children away from the internet
Enjoy playing
Frustrations:
Kids are always on their phones
Lack of attractive plan for more time together
Missing old days playing with neigbours in the street
Needs:
Bring your children together with a fun well-designed indoor game
Play similar games to Old-school ones
Golas:
Keep children away from the internet
Enjoy playing
Iranian 23 years Male
Immigrant, Student
Trento, Canada
Frustrations:
Incapable of playing indoor with a small house
Lack of knowledge of Iran’s culture and games
Experiencing culture shock
Needs:
Portable games taking up less space
Conveniently learn about Iran traditions
Feel more at home by sharing Iranian culture with foreigners
Golas:
Communicate with foreigners
Present Iran’s culture to others
Frustrations:
Incapable of playing indoor with a small house
Lack of knowledge of Iran’s culture and games
Experiencing culture shock
Needs:
Portable games taking up less space
Conveniently learn about Iran traditions
Feel more at home by sharing Iranian culture with foreigners
Golas:
Communicate with foreigners
Present Iran’s culture to others
Personas
Iranian 40 years Female
House keeper, Mother
Tehran, Iran
Iranian 40 years Female
House keeper, Mother
Tehran, Iran
Iranian 40 years Female
House keeper, Mother
Tehran, Iran
Iranian 40 years Female
House keeper, Mother
Tehran, Iran
Frustrations:
Kids are always on their phones
Lack of attractive plan for more time together
Missing old days playing with neigbours in the street
Needs:
Bring your children together with a fun well-designed indoor game
Play similar games to Old-school ones
Golas:
Keep children away from the internet
Enjoy playing
Frustrations:
Kids are always on their phones
Lack of attractive plan for more time together
Missing old days playing with neigbours in the street
Needs:
Bring your children together with a fun well-designed indoor game
Play similar games to Old-school ones
Golas:
Keep children away from the internet
Enjoy playing
Frustrations:
Kids are always on their phones
Lack of attractive plan for more time together
Missing old days playing with neigbours in the street
Needs:
Bring your children together with a fun well-designed indoor game
Play similar games to Old-school ones
Golas:
Keep children away from the internet
Enjoy playing
Frustrations:
Kids are always on their phones
Lack of attractive plan for more time together
Missing old days playing with neigbours in the street
Needs:
Bring your children together with a fun well-designed indoor game
Play similar games to Old-school ones
Golas:
Keep children away from the internet
Enjoy playing
Iranian 23 years Male
Immigrant, Student
Trento, Canada
Iranian 23 years Male
Immigrant, Student
Trento, Canada
Iranian 23 years Male
Immigrant, Student
Trento, Canada
Iranian 23 years Male
Immigrant, Student
Trento, Canada
Frustrations:
Incapable of playing indoor with a small house
Lack of knowledge of Iran’s culture and games
Experiencing culture shock
Needs:
Portable games taking up less space
Conveniently learn about Iran traditions
Feel more at home by sharing Iranian culture with foreigners
Golas:
Communicate with foreigners
Present Iran’s culture to others
Frustrations:
Incapable of playing indoor with a small house
Lack of knowledge of Iran’s culture and games
Experiencing culture shock
Needs:
Portable games taking up less space
Conveniently learn about Iran traditions
Feel more at home by sharing Iranian culture with foreigners
Golas:
Communicate with foreigners
Present Iran’s culture to others
Frustrations:
Incapable of playing indoor with a small house
Lack of knowledge of Iran’s culture and games
Experiencing culture shock
Needs:
Portable games taking up less space
Conveniently learn about Iran traditions
Feel more at home by sharing Iranian culture with foreigners
Golas:
Communicate with foreigners
Present Iran’s culture to others
Frustrations:
Incapable of playing indoor with a small house
Lack of knowledge of Iran’s culture and games
Experiencing culture shock
Needs:
Portable games taking up less space
Conveniently learn about Iran traditions
Feel more at home by sharing Iranian culture with foreigners
Golas:
Communicate with foreigners
Present Iran’s culture to others
Poster Designs for Campains
Packaging
UI UX Design
What I learned
This project that I worked in a team helped me to first expand my soft skills like
What I learned
This project that I worked in a team helped me to first expand my soft skills like
What I learned
This project that I worked in a team helped me to first expand my soft skills like
What I learned
This project that I worked in a team helped me to first expand my soft skills like
Golnaz Safari - Visual Communication Designer
– Let's Explore How My Work Can Add Value to Your Team!
Golnaz Safari - Visual Communication Designer
– Let's Explore How My Work Can Add Value to Your Team!
Golnaz Safari - Visual Communication Designer
– Let's Explore How My Work Can Add Value to Your Team!
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Nicey © 2024. Designed by Goran Babarogic